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  • noun A stick. If it's alight, you can use it to see in the dark; however, when carried lit into the swamp, you will blow yourself to pieces and die dead (see brands hatch). In MUD1, brands were not numbered and would appear in inventories as eg. 'brand brand brand'. In Essex MUD, and MUAs derived directly from it, this was used as an in-joke way to raise a laugh. P1: "Oops, I hit caps lock by mistake". P2: "Pompom the hero is here carrying brand brand brand axe brand hearingaid brand".

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23rd September 1999: brand.htm